Ebook in PDF format.
But why did I choose this one?
Because ebook value is higher than ordinary content, the manufacturing process is also the easiest.
In addition, the 16 lead magnets were 4 in PDF format.
So, if you can already make an ebook, you will also be able to make 3 other types of magnetic leads directly.
Tools and materials you need
One more reason why I choose ebook is because all the required tools and materials are available for free.
We only have to make the contents.
This is all you have to prepare:
- Microsoft Word (PC), Pages (Mac), Google Docs (Web), or other document-making software. Must, because we will write here.
- PowerPoint or Adobe InDesign. Not mandatory if you prefer in Word. But designing a beautiful ebook is actually easier in PowerPoint or InDesign.
- Evernote or OneNote. Not mandatory, it can be used to frame the contents of the ebook and record things that you feel are important. Both are free.
Adobe Acrobat. Not mandatory, used to reduce PDF size.
If you have Photoshop and experts design, it’s even better. But it’s not mandatory.
For this guide, I will use Microsoft Word.
Stage 1: Make the ebook content frame
The ebook is thicker than just an article. Usually thousands of words, even up to ten thousand if the topic is deep.
If you have never written long, you will be confused.
It could be the reverse order, confused after discussing what, or even after it’s almost done you feel everything needs to be rewritten.
That’s why we need this framework.
… imagine like a table of contents that you usually see in a book.
The contents are in the topics discussed in your ebook, along with the subtopics for each topic.
Stage 2: Set layout and typography in Microsoft Word
When in school until college, we usually only use the standard design from Word.
Now it can’t be like that.
We want that the ebook we make is different and more beautiful than the others. Therefore, there are some that we need to set up at the beginning.
Some basic principles about typography:
- Use a font size that is larger than the standard, so it is easier to read (18-22pt for regular paragraphs)
- Don’t use too-common fonts like Times New Roman, Verdana, Tahoma, or Arial
- Use a maximum of 3 font types, for titles / subtitles, paragraphs, and other special needs
- Use a maximum of 3 colors, for titles / subtitles, paragraphs (usually white and / or black), and hyperlinks
- Rules number 3 & 4 can be violated if necessary
- Get used to using the formatting styles that are in Word, Pages, or Google Docs
Here are some useful websites about fonts:
- FontSquirrel: search for free fonts
- TypeGenius: looking for good font combination ideas
- ColorHunt: looking for a good color combination
- HEX to RGB: so that the color combination from ColorHunt can be used in Microsoft Word.
By creating a formatting style like this, you no longer need to edit one by one for each title / sub-title and paragraph. Just click on the menu.
After that, you can also change the paper size as needed.
Troublesome? Use templates
I personally don’t like using templates, so the ebook I make is different from others.
But if you really don’t want to bother, there are several free templates that you can use.
Stage 3: Write the contents of the eBook
This is the main stage.
Writing ebook content usually takes the longest time compared to other stages, except if your PDF is only 1-2 sheets.
If your ebook is long, the biggest problem is how do you not get bored in the middle of the road.
Here are a few tips:
- Use the subtitles (headers 2 & 3) so the paragraphs don’t stack up
- Use the list to explain more than one point, like what you are reading right now
- Avoid paragraphs that are too long
- Use images that can help explain. This is mandatory. Long posts without pictures must be boring.
Use creativity here, see some examples of ebooks that you think are good. Then copy the way.
Stage 4: Make a call to action page
Because this ebook is part of a marketing strategy, surely we want readers to do something after they finish reading.
For example, buying products, visiting websites, reading other articles, or helping to spread the ebook to others.
For this reason, we need 1 special page.
Usually this CTA page is placed at the end. Can be separated alone or combined with thank you, author’s profile, and closing.
But it can also be placed at the beginning if it is very important.
Stage 5: Make a cover page
Without a cover, isn’t the name book … no?
Therefore, this page is required to have your document officially become a book.
There are 3 alternatives for making covers.
First, design directly in Microsoft Word. For a simple cover design, this method is easier.
Second, if it’s more complicated, you can create a design in Photoshop. Then the image is inserted into your Word.
Third, pay for someone else to design the cover.
Stage 6: Make a book mock-up
This stage is not mandatory, but your ebook will be more interesting if you make a mock-up.