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Sales and Marketing

How to Sell Your Book the Right Way

By on Mar 24, 2017 in Sales and Marketing

Once you’ve written your book, the time has come to show it to the world. Unless you’ve landed a deal with a publishing house, be prepared to accept the responsibility for the promotions and marketing of your book. In this day and age of e-books and self-publishing, you might find yourself flabbergasted at the fact that sometimes, content, no matter how great it is,...

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How to Sell More Books in Less Time

By on Mar 18, 2017 in Sales and Marketing, Self-Publishing Tips

Writing should be something you enjoy doing just for the sake of it, before money even comes into the equation. Also, there is a strong argument from within the writing community that a writer should write what he or she wants to, as this allows one to be truly creative, without being pressured by what he or she thinks should be written. However, if you’re an author...

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Why Online Content Marketing is an Author’s Best Friend

By on Mar 18, 2017 in Sales and Marketing, Self-Publishing Tips

If you’re an author who is self-publishing your own work, marketing is a skill you’ll need to learn, in order to help sell your books and ebooks. There is one type of marketing that is essential, however. It is online content marketing and when used correctly, it really can be an author’s best friend. Read on to learn why. You can use it to craft and convey what you...

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5 Changes You Need to Make to Your Author Website Immediately

5 Changes You Need to Make to Your Author Website Immediately

By on Feb 26, 2017 in Sales and Marketing

Writers are not just writers – they need to be entrepreneurs, marketing experts, and business people to succeed today. Today, there are so many writers, so many books on Amazon, some of which are free or at a very low price. It’s very difficult to tap into a market – and yes, it is a market, even if you want to say “I want to write because I love to write.” Here is...

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How to Get Publicity for Your Book Business

How to Get Publicity for Your Book Business

By on Jan 9, 2017 in Sales and Marketing, Self-Publishing Tips

If you take the time to browse online for debut writers, self-published writers, and writers’ blogs, you might get the impression that half of the blogs on the internet belong to writers, regardless of whether they write fiction or nonfiction. If you took the time to really absorb that fact, you will realize that, regardless of whether you are self-publishing your...

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5 Things Freelancers Should Learn From Employer Branding

5 Things Freelancers Should Learn From Employer Branding

By on Oct 31, 2016 in Sales and Marketing

According to Universum, employer branding is “the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.” Employer branding isn’t a new thing. In 2009 Lara Moroko and Mark D. Uncles referred to employer branding as “a critical management tool for many...

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