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Posts by Sasha A. Palmer

5 Things Freelancers Should Learn From Employer Branding

5 Things Freelancers Should Learn From Employer Branding

By on Oct 31, 2016 in Sales and Marketing

According to Universum, employer branding is “the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.” Employer branding isn’t a new thing. In 2009 Lara Moroko and Mark D. Uncles referred to employer branding as “a critical management tool for many...

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5 Ways Not to Begin Your Freelance Copywriting Career

5 Ways Not to Begin Your Freelance Copywriting Career

By on Aug 19, 2016 in Business Writing, Writing Tips

Albert Einstein said it best, “A person who never made a mistake never tried anything new.” Remember that first day of school? The threshold of the unknown? Well, if you’re a rising copywriter — it’s that first day of first grade all over again. Luckily, you are a bit older, and know how to deal with beginnings. You do, don’t you? Want to begin your copywriting...

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5 Benefits of Writing in Your Second Language

5 Benefits of Writing in Your Second Language

By on Feb 1, 2016 in Writing Tips

Marcel Proust said that “les beaux livres sont écrits dans une sorte de langue étrangère”—“beautiful books are always written in a sort of foreign language.” The very use of “sort of” makes it clear that Proust didn’t mean “foreign” in its literal sense. An unusual book stands out like a foreigner in a strange land. An uncommon perspective, distinctive voice, unique...

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