All the Marketing Tools a Self-Published Author Needs Are Out There
When you were a kid, did an adult ever tell you the only way to succeed in life, is through hard work? It’s true isn’t it? And if you’re a self-published author such sentiments resonate even more. It can be argued that writing, editing, proofreading and then uploading your book using a self-publishing platform (e.g. CreateSpace) is fairly straightforward.
And then there’s marketing. Marketing is one activity that an indie author really needs to get a hang of. After all, lacklustre marketing will certainly result in dismal book sales. However, the good thing is that 90% of the tools an author who is going it alone will need to market his or her book are available on the web, and many are free too. Author Doug Dandridge shared the marketing tools and strategies he uses in an article over at Science Fiction and Fantasy Writers of America. Below are a few of Doug’s words from his article:
“On Facebook I have both a personal page and an author’s page, though the personal page gets a lot more traffic. If a fan wants to friend me, I always accept, and I regularly send requests to people I find interesting. Twitter is my heavy hitter. I started out, like everyone else, with very few followers. I joined the Independent Author’s Network and started retweeting the tweets of other authors who had lots of followers. After a while I started tweeting my own stuff, and people with many more followers, some more than eighty thousand, retweeted me.”
Read the whole article here.
When it comes to marketing, an author can do a great service to oneself by increasing his or her digital footprint, leaving a trail of blog posts, book reviews, book excerpts, chapter samples, invites to online competitions and so on, across multiple online locations. However, marketing by its very nature on the Internet is collaborative. Very often the success of one small business is dependent upon the success of another. For example, one small business markets its products online through content and blogging, and another small business helps through sharing material. The same is the case with self-published authors. Competitors no longer are competitors. Instead, they become partners.